“GAM (Global Account Management) is WAGNER’s strategic approach to providing interested customers with centralized support, centralized service, and centralized tracking of their needs on a global scale.”
“The biggest challenge is that there are no uniform global guidelines for fire protection. Fire protection regulations vary greatly from country to country. Even though OxyReduct® has long been established and approved in Germany or Europe, for example, this does not mean a project can automatically be implemented in other markets. In some regions, innovative technologies such as active fire prevention through oxygen reduction must first be explained, demonstrated, and classified in relation to regulations by authorities or insurers.”
“Through experience, thorough preparation, and close coordination with local stakeholders. That is exactly what Global Account Management is for: It draws on experience from international projects, provides support in developing a compelling case, and helps align regional requirements with the desired global safety standards. Every successfully completed project in a country builds additional trust and paves the way for further projects in that market or in comparable markets.”
“The key difference lies in the comprehensive view of the client. A Global Account Manager is familiar not only with a single project, but also with the requirements, experiences, and conditions at various locations. This allows information to be consolidated, recurring challenges to be identified more quickly, and solutions to be planned more consistently. This benefits both WAGNER and the client, because knowledge gained from one project can be applied to other international projects.”
“In recent years, we have also carried out global projects – including some in North America – with internationally active customers who already use our holistic fire protection solutions, including fire prevention via OxyReduct®, at multiple locations across Europe. Initially, the technology for oxygen reduction was unknown to both the authorities and the relevant standards in those regions. It took intensive coordination, technical validation, and a great deal of persuasion before the solutions could be approved and implemented. For the customers, it was crucial that knowledge, experience, and communication were centrally coordinated.”